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Creating effective mission, vision, and value statements are essential in running a successful business. Craft clear, concise statements to enhance focus and boost productivity across your organization.

Every organization strives to achieve a specific mission. Choosing creative, expressive, and highly inspirational mission and vision statements can elevate your company and accurately express your organization’s goals and values.

Use the definitions and examples below to help your leadership team communicate what is most important to your organization.

What is a Mission Statement?

A mission statement describes why your organization exists. A well-crafted mission statement defines the purpose of an organization’s operation, what kind of product or service it provides, and the target customers or market.

What is a Vision Statement?

A vision statement is an inspiring phrase, often evoking emotion, which drives an organization. A vision statement should clearly define how the organization will positively impact the world and what they hope to achieve through their work.

What are Company Values?

Company values are used to define the organization’s core values, which contribute to the overall health and well-being of the team. These are the non-negotiables of your culture and speak to how team members should think and act.

Why Should You Include a Mission and Vision Statement in Your Strategic Plan?

It is important to include your company values and a mission and vision statement when creating your strategic plan. Having clear and defined goals accessible across the organization is a proven strategy that increases focus and drives productivity forward.

Studies show “Mission-driven workers are 54 per cent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.”

This key statistic shows that by making the company values and mission statement available to all within the organization, you can create a thriving work environment with happy and healthy staff.

How to Write Your Mission Statement

When writing your mission statement, begin by defining the ultimate goal of your organization. It is important to clearly define the service or product provided and state how it will benefit your target audience. Keep it short and simple but powerful.

Examples of well-defined mission statements include:

  • LinkedIn – “To connect the world’s professionals to make them more productive and successful.”
  • PayPal “To build the web’s most convenient, secure, cost-effective payment solution.”
  • Amazon “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

How to Write Your Vision Statement

Vision statements define your organization’s purpose in society and focus on the emotional impact you desire to make. These statements are designed to inspire and uplift.

Begin by defining your organization’s core purpose and think about the positive impact you would like to have on the world. Then, describe what your organization strives to achieve in a short and dynamic sentence.

Examples of well-defined vision statements include:

  • Disney “To make people happy.”
  • TED “Spread ideas.”
  • Ben & Jerry’s “Making the best ice cream in the nicest possible way.”

How to Write Your Company Values

Company values are the core of an organization. When creating your company values, begin by defining what is most important to you in the workplace. Create a list of keywords that describe what is most important to the health and well-being of your workforce, then narrow this down to four or five stand-out values.

 Examples of strong company values include:

  • Integrity
  • Accountability
  • Teamwork
  • Creativity
  • Passion

How Often Should You Revise Your Mission and Vision Statement?

Revisit your company values, mission statement, and vision statement every one to three years. Keep them fresh as the company evolves.

You Have Your Statements Defined: What’s Next?

Once you have your statements in place, make them visible to the entire team. Everyone should have easy, on-demand access. This does not mean posting an executive slideshow on IM. Instead, select a digital solution to promote and communicate what drives your organization.

Create your company values, mission, and vision statements easily with Strategypoint. Strategic planning has never been easier! Sign up for a 14-Day Free Trial today.