About Us



Years of Strategic Consulting Experience

Network of


High-Achieving Companies

Who We Are

Our team of experienced entrepreneurs believes many existing practices in the strategy industry are overdue for disruption.

Business owners wrestle with jargon-filled books, training courses, and consulting engagements, wondering if those will bring the results they know they need. Strategypoint was built to make strategy simple and effective.

Our team passionately strives to minimize the steps required to realize your vision – which is why Strategypoint created a simple, flexible, and customizable strategy software platform. It embraces the fundamental elements of all popular strategy management best practices and lets you use them in the way that works best for you and your team. We want you to have peace of mind that your strategy is world-class and that it is working.

We believe the best strategy management approach for your organization is waiting to be discovered. The reason we built Strategypoint is to help you discover it.

So what are you waiting for? Start a 14-day free trial and see for yourself how our team is helping high performing teams achieve their vision, as simply as possible.

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Our Founders

John Peinhardt

John was the founder and president of Directorpoint, a leading B2B SaaS business in the board of directors software market. John led the Company from concept through an 8 figure exit to a strategic buyer. John brings six years of SaaS operating experience, leading his previous company through a period of rapid growth, job creation, and financial success.

Prior to founding Directorpoint, John gained over 10 years of experience managing strategic projects with Blue Cross Blue Shield of Alabama and Vantage Associates. During John’s time working with clients and his own teams, John saw a market need for better software solutions in the strategic planning and execution space. Specifically, he wants to fix the breakdown between corporate level strategy and employee level work.

John serves his community by championing initiatives to improve local leadership and literacy. John co-founded the Rotaract Club of Birmingham with Mike, which provides unique leadership development opportunities to young professionals and has become the largest Rotaract Club in the world.

John is a Cum Laude graduate of Birmingham-Southern College with a BS in Business Administration. John was honored by the BBJ as Top 40 Under 40.

Mike Mahon

Prior to Strategypoint, Mike gained 14 years of experience in middle-market private equity and investment banking with New Capital Partners and FHL Capital. During that time, Mike worked on 50+ middle market M&A transactions with an aggregate value over $1 billion. Mike advised John on various strategic initiatives during the growth and sale of Directorpoint.

From his experience, Mike saw the need for better systems to align strategy within an organization – beyond the board and senior management – to improve productivity and success for everyone on the team. Mike saw that deep strategic alignment is rare and extremely valuable. So Mike was excited to build Strategypoint to address the market need.

In the community, Mike has been a serial social entrepreneur. Mike co-founded the Rotaract Club of Birmingham with John, which has become a premier leadership development organization for young professionals in Birmingham. Mike also co-founded and grew the Rotaract Club of Birmingham Foundation and the Friends of Red Mountain Park. Each of these organizations has won numerous local and/or international awards.

Mike holds a BS in Commerce from the University of Virginia.

Our Culture

Team members at Strategypoint are passionate problem-solvers, prioritizing “making something good to do good”. We enjoy making an impact on businesses of all sizes and encouraging each other to be fearlessly creative.

Benefits of Working at Stategypoint include:

  • Unlimited PTO
  • Flexible, remote-first environment
  • Access to thought leaders via partnerships
  • Satisfaction in helping clients achieve greatness

Office Locations:

  • Birmingham, AL USA (HQ)
  • Brisbane, Australia
  • Conakry, Guinea

Contact us at if you are interested in learning more!